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Market Segmentation Is Key To Success
as published on December 31, 2010 by the Dallas Business Journal With new competing products coming to the market daily in many product categories, the key to business success often boils down to...
View ArticleHow To Determine Sample Size for Segments?
If you are interested in comparing segments, you need to consider the sample size for segments. Not long ago, someone asked: What is the sample size of different segments needed to get reliable...
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Segmentation vs. Personas – What’s The Difference?
Segmentation and Personas are part of the segmentation analysis process. They are not two different “research techniques” as many in the UX community want us to believe. Segmentation includes...
View ArticleHow to Make Segmentation Research Actionable
Segmentation research helps companies identify groups of current and potential customers or users with the highest profitability potential. This is one of the pillars of strategic marketing and product...
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