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Market Segmentation
Market Segmentation Market segmentation is the ultimate approach to identifying new market opportunities and the most profitable customers a company should target. See our Case Study of Market...
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Presenting At The 2010 AMA Market Research Conference In Atlanta
This month I will be presenting at the 2010 AMA Market Research Conference in Atlanta, Sept 26 -29, with my colleague Kathryn Korostoff from Research Rockstar. Our session is about Maximum Difference...
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Market Segmentation Is Key To Success
as published on December 31, 2010 by the Dallas Business Journal With new competing products coming to the market daily in many product categories, the key to business success often boils down to...
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Validity and Reliability in Surveys
There are many things to consider if we want to write surveys that gather high quality data, including data collection method, respondent effort requested, question wording, order, format, structure,...
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MaxDiff Presentation at The 2010 AMA Market Research Conference
This month I will be presenting at the 2010 AMA Market Research Conference in Atlanta, Sept 26 -29, with my colleague Kathryn Korostoff from Research Rockstar. Our session is about Maximum...
View ArticleClik here to view.
Market Segmentation Is Key To Success
as published on December 31, 2010 by the Dallas Business Journal With new competing products coming to the market daily in many product categories, the key to business success often boils down to...
View ArticleClik here to view.
Validity and Reliability in Surveys
Validity and reliability in surveys in often assumed, but a lot of work is required to achieve bothThere are many things to consider if we want to write surveys that gather high quality data,...
View ArticleHow To Determine Sample Size for Segments?
If you are interested in comparing segments, you need to consider the sample size for segments. Not long ago, someone asked: What is the sample size of different segments needed to get reliable...
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Segmentation vs. Personas – What’s The Difference?
Segmentation and Personas are part of the segmentation analysis process. They are not two different “research techniques” as many in the UX community want us to believe. Segmentation includes...
View ArticleHow to Make Segmentation Research Actionable
Segmentation research helps companies identify groups of current and potential customers or users with the highest profitability potential. This is one of the pillars of strategic marketing and product...
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